The Last Amazon FBA Course: Private Label Guide
356 Lessons (50h)
- Amazon FBA OverviewWelcome To The Last Amazon Course!10:20Why This Course is $112:18The #1 Reason Why You Will Fail (Statistically Speaking)11:027 Failed Products in a Row! Lessons I Learned (8th did $6,000,000)17:11How much are other people making?3:25The Amazon Opportunity18:05Amazon A to Z15:46Product Research Overview1:54How to find a product that sells - Framework11:20Generating Ideas33:25Validate your ideas38:24How to find a supplier24:00Making Amazon and customers Happy22:01Launching your product successfully on Amazon23:35$100 to $3,000,000 in 3 years - EVERY STEP I DID35:38Other ways to make money!0:40
- Product Research OverviewProduct Research Overview7:45What To Expect In The Product Research Section1:45Amazon Definitions & Fundamentals6:59How most people do it and why they are misguided7:45The Brock Johnson Methodology7:56
- Winning Criteria - Product ResearchProduct Research Roadmap1:30Consumer Needs10:47How can I add value and differentiate?15:35Example of Successful VALUE Added Products that are DIFFERENT6:31Keywords16:54Why You Should be a Premium Product5:23Best Markets to Go Into: Under-Served7:09Do I have the resources to compete?14:03Barriers to entry10:06Competitive Advantage5:50Game Theory: Supply and Demand10:22Guarantee Success with Expected Value23:32Shipping & Lead Times4:44Lead Time and ROI as the solution for any Cashflow issue26:21Brand & Customer LTV12:07Amazon is Like Real Estate13:09
- Finding Product Ideas - Product ResearchOverview of different types of methods of product research3:27Most Common Reasons Sellers Fail8:36Finding Markets with Unsatisfied Needs2:56What do people want? Evaluating Reviews in Bulk8:35
- Finding Product Ideas - Keyword & Product Theory - Product ResearchHelium 10 Tour3:30Viral Launch Tour2:54Helium 10 Product Research Method Overview18:58How To Dig Into Niches with Black Box Cerebro and Magnet34:21How To Use REVERSE ASINs To Find the True Keywords of a Product14:51Biggest mistakes when choosing keywords4:21[VL Interview] Product Discovery + Market Intelligence12:24What product research is really like!27:37Take action!1:05Product Search Helium 10 - Black Box11:30Product Search Viral Launch - Product Discovery17:16Keyword Search Helium 10 - Black Box - Feat. Bradley From Helium 1014:16Keyword Search Viral Launch - Product Discovery21:30Looking for sellers you can crush as a beginner8:08Using advanced filters in Helium 10 and Viral Launch8:09The Opportunity & Danger of Seasonality5:21
- Finding Product Ideas - Reverse Engineering - Product ResearchHow To Spy on Competitor Listings To See Their Best Selling Products1:37Find Successful Brands with Viral Launch Brand Tool31:57Dig into Niches With Amazon Categories: Best Sellers & Most Wished for3:39See What Advanced Sellers Are Launching TODAY For Free4:09How To Get A List Of Your Competitors Failures and Learn From Them5:29
- Finding Product Ideas - Creative Research TechniquesOverview of Alternative Free Search Methods2:16Etsy & Other Marketplaces2:06Google Trends5:59Pinterest Visual Research + Shopify Unicorn Toilet Paper20:28Pinterest Niche Research - Wedding12:30Product Research with Kickstarter11:27Product Research - New Laws & Regulations3:37Native Amazon Search Methods - Amazon Launchpad + Movers & Shakers - Best Sellers3:39Organize FBA Product Research with Pinterest Boards1:52Relationships with Suppliers & Chinese Trade shows5:31
- PitfallsPitfalls Overview4:29My Product Research Failures16:40[VL Interview] Common Product Research Failures15:22What is Hijacking?5:49WATCH OUT: Variation Listings Sales Estimates are Tricky7:55Analyzing a Market - Sales Distribution & Brand8:02Branded, Restricted and Gated Products17:39Patents, Trademarks & Copyright17:22Beware of Inventing a Product6:32Are You Afraid to Compete Against Amazon?3:16Liability and Certifications2:05Incorrect Sales Estimate from Product Research Tools5:27The Need for a Superior Product0:58Misguided by wrong examples of "Success"2:38Not Enough Resources to Compete3:52Not Taking into Account all Applicable Fees0:39Inventing what you want v.s. what the market wants1:00
- ValidationHow to Validate Search Demand: Unicorn Toilet Paper10:29How To Ensure You NEVER Get SUSPENDED Or SUPPRESSED8:44Validate Profitability - Fulfillment Fees Explained22:30How to Calculate Amazon FBA Fees4:36Do you have the money to fund your idea?11:47Try to Make an Avatar For Your Competitors5:17Analyze How Advanced Your Competitors Are32:20How to Decide if You Should Go Forward with Sourcing A Product10:39Product v.s. brand to start out. When to pivot3:17How to find PPC price of a product6:31How a Product Life Cycle affects your decision17:29
- Sourcing OverviewOverview of the sourcing section10:49Visual Overview of the Sourcing Process6:56Why you need a Good Supplier1:31
- Finding a SupplierHow to Get a Professional Email Address6:17Essential Tool for Communicating Your Needs To Your Supplier - Snaggit3:33How to create your Amazon Business Account7:27Alibaba Tour - Finding Your Manufacturer7:50Trading Company V.S. Factory EXPLAINED7:56How to spot a Trading Company V.S. Manufacturer2:09How to find USA Manufacturers12:11How to find the best suppliers on Alibaba17:16How To Know If Your Supplier is a Copy Cat / Fake2:52What Prices & Margins to Look For4:08Chinese Business Culture & How To Do Business3:56How To Speak W/ Manufacturers To Get Highest Quality and Best Price24:06Supplier Contact Template & How to modify it to your needs10:38Supplier Contact Template Example- How To Describe Your Customization Needs To Supplier15:38Communicating Customization Needs - Real Life Example - Brock Eclipse Goggles3:20
- Supplier ValidationEvaluating Suppliers Initial Responses - Good and Bad Examples19:18How to Order A Sample - What to Look For & Expect4:10Ordering Samples: How to Evaluate6:34How to Further Evaluate Factory via Inspection Company (Optional)2:22Verifying the suppliers certifications (Conditional)6:33How I Made Over $1,000,000 Extra by Paying Double The Price per Unit11:48
- NegotiatingGet the Chinese Price with 1688: Most People Do This Wrong7:23Things to Negotiate other than Price - The Process of Negotiation18:05Get Custom Packaging with Lower MoQ - Quick Tip2:49How to get lower MOQ3:39How much to order on your first order5:33Negotiation Process Summary1:40
- Product DesignGetting your Company Logo5:14
- Product PackagingProduct Packaging Overview - Everything Involved6:52Packaging - Amazon Requirements10:45Packaging - Your Requirements17:19Product Inserts13:55Product Instructions3:50Protective Packaging2:43
- Before Sourcing - Business FundamentalsInsurance: General Liability10:01Trademarks - Should you get one?9:18Insurance Which to get & Where2:26General Store vs Niche1:41
- Sourcing Information - Conditional/AdvancedWhat's a sourcing agent and when to use one?2:02[Interview] Benefits of Using a Sourcing Agent4:08[Interview] How To Find A Sourcing Agent in less than 10 minutes10:28How To Improve Products By Sending Competitors Product To Supplier 8/172:06Custom packaging firms0:56Beware of Scammers in China3:19
- OrderingWhen to pull the trigger?3:51Paying for your first Order4:39Checking up with your Supplier To Ensure Your Requirements Are Met1:27How To Open International Bank Account in Less Than 1 Hour FOR FREE3:05Send Payments Smarter - Increase Profits by 10% With OFX39:23Protect your Profits from Abroad - International Currency Hedging42:37Inspection Company Recommendation before paying final 70% of Order5:01
- ShippingShipping terms and When to use a freight Forwarder with Flexport8:11How To Create A Shipping Plan For Amazon FBA: A to Z18:26Why You Need A Good Freight Forwarder2:11Sea Shipping Overview - Step By Step29:58Common Pitfalls With Freight Forwarders6:03Shipping Insurance2:28What Makes Flexport Unique5:14
- What the Amazon Fulfillment Center is LikeEmmanuel Intro14:14What Causes Shipments to Get Delayed? When is Your Product For Sale?14:11Returns and Amazon's Philosophy7:29What Happens If Your Product Gets Restricted4:28Liquidating and Destroying Products2:08What Happens To Destroyed Inventory in Amazon2:53
- Listing OverviewDoing Keyword Research With Cerebro: Reverse ASIN5:02Why You Don't Want To Be The Cheapest Price5:20How I Increased Profits 50% Over Night by Raising Prices4:24Hack: Fix Product Detail Page That Won't Update2:27[VL Interview] How Does The Amazon Search Algorithm Work?14:02[VL Interview] Conversion Rates, Review Rates, and Email Follow-ups9:05
- Listing - Keyword FundamentalsKeywords: What Are They?7:28Keyword Indexing Definition, History and Future with Helium 108:52Why You Are Not Indexing? - Common Problems and Solutions4:32
- Listing - Keyword ResearchKeyword Search Volume - Importance & changes8:45Keyword Research - Theory of the tactics of Analyzing and Prioritizing Keywords13:24Keyword Research - Gathering Keywords - Theory and Goals with Helium 1014:06Keyword Research with Magnet14:56Keyword Research Cerebro Overview5:27Cerebro - Keyword Research 1 ASIN15:38Keyword Research - Cerebro Multi ASIN13:39Cerebro - ADVANCED find which keywords your competitors run PPC search on13:38Helium 10 Keyword Tracker Overview13:09
- Listing Keywords Like a Pro With Manny CoatsInterview With Manny Coats: Who is he?5:31Best Way to Gather Keywords: Tips from Manny15:24How Manny Uses Magnet to Find Keywords: Manny's Methodology8:28How to Find Keywords with Cerebro and Magnet: Manny's Best Practices13:01Where Manny Put's His Keywords18:37The CPR Method of Launching a Product7:16
- Writing Listing - StrategyUsing Customer Reviews To Write Your Listing - Helium 10 Review Download + interview in depth23:50Step By Step - How To Use Helium 10's Keyword Tracker To Write Your Listing13:32
- Listing - Tactical WritingA to Z How To Create A Product Listing50:25UPC Codes: Where Do I Buy Them?13:14Writing Your Listing with Frankenstine and Scribbles11:41
- Listing - TroubleshootingKeyword Indexing - How to Check if Your Keyword is Indexed4:34SOLUTION - What To Do If Amazon Isnt Indexing Your Keyword5:04Expanding Internationally - Tips Tricks and Common Failures14:32How To Force Your Canonical URL7:00
- Product PhotographyPhotography Introduction - Why its the most important part of your listing14:51Photography Companies we recommend1:15Product Photography Expert - Eric Rodriguez Founder of Virtous Graphics1:31Virtuous Graphics Intro - Anthony4:00Best Practices for Product Photography with Anthony7:30
- Photography - Photo TypesAn Overview of Types of Images - Anthony7:21Amazon Photo Guidelines - Dos & Don'ts4:59Main Image - Purpose & Tips - 50% Sales increase Overnight with 1 Change3:28Main Image - Analyzing Main Images with Anthony10:10Main Image - Examples of What NOT TO DO1:57
- Photography -Types of ImagesImage Type - Multiple Angle Shot1:41Image Type - The Ghost Lifestyle Image1:12Image Type - Transparent Lifestyle Photo for Hard To Describe Products1:19Image Type - 3D Rendering and Exploded Photos1:35Image Type - Info Graphics - Anthony11:01Image Type - Product Comparison Photo - Eric3:10Lifestyle Photography Examples and Best Practices - Anthony13:02Lifestyle Photography - Tips and How To Get Started with Erick From Virtuous Graphics8:04Good & Cheap Lifestyle Photos - Horse Head Example4:08
- Photography - Photo AspectsPhoto Aspect - Photo Angles and Point Of View Are Important3:19Photo Aspect - Color and Font Schemes4:09Photo Aspect - Using Real Life Comparisons For Size, Weight & Technical Specifications2:47Photo Aspect - Brand Your Product Photos4:29Stock Images and Photoshop - Anthony's Opinion5:12Stock Photo Websites we recommend2:33Prevent Negative Reviews and Returns With Your Product Photos2:23
- Photography - Product Photographers and PitfallsHow To Choose a Photographer - Anthony6:23How To Communicate With a Photographer - Anthony7:35Common Mistakes Learned From Creation 2500 Listings - Anthony4:55Random Amazon Stats From Helping Other 2500 Clients - Anthony7:24How to Report Competitors Photos that violate Terms of Service2:06Special Offer From Virtous Graphics - Anthony Outro2:10
- Photography - Amazon Video and Enhanced Brand ContentEnhanced Brand Content - Eric6:46Enhanced Brand Content Examples6:17Amazon Video - Rules & Guidelines4:01Amazon Video with Anthony4:30Amazon Video - How to Add Product Video To Your Amazon Listing - Eric3:08Amazon Video - Add Videos WITHOUT Brand Registry - Amazon Video Shorts2:14
- How To Launch Your ProductChoosing Initial Price6:09[VL Interview] How to Properly Launch with Viral Launch8:18[VL Interview] Product Launch Failures: Common Reasons7:45How to Get Your First Reviews12:31WARNING - Facebook Review Groups: Proceed at Your Own Risk9:32Verified vs. Unverified Reviews9:23How to Prevent Negative Reviews Before They Happen5:40How Long Does It Take For a Product To Get to The Amazon Warehouse?3:22I LOST $100,000 on Amazon Prime Day - SET UP MAX ORDER QUANTITY!4:50How To Make a 2 Step URL with Helium 10 Gems - Feat. Manny Coats11:44Using 2 Step URLS for Launching - Helium 10 UpdateUltimate Keyword Hack - How To Rank Backend Keywords13:51Launch Services - Warning and Brock's ThoughtsRelaunch Your Product - If And When6:495 Ways to Liquidate Your Product6:31Be Careful When Responding to Customer Emails - Amazon Bots Will Get you Banned1:19Sales Low? How To Compare With VL4:39
- Email Auto-Responders and Review Follow-UpHelium 10's Email Follow Up Tour - Feat. Bradley13:41Double Amazon FBA Product Reviews - Best Email Customer Feedback Techniques8:09How To Create The Best Looking Emails7:13What Can Get You Banned? - Best Practices For Email Sequences5:01Product Inserts - The Do's And Don't4:11Dealing With Negative Reviews11:34What Makes Feedback Whiz Unique10:22
- PPC OverviewPPC Overview Explained A to Z30:25
- How To Create PPC Campaigns With Viral Launch CEO Casey GuassWhy PPC is Important and Where its Going12:22How To Structure PPC Campaigns and Types of Campaigns to Run22:23How To See if Your Campaigns are Working9:14How Bid+ Works2:07How To Use Kinetic - Viral Launch's Powerful PPC Tool13:33Should You Do A Product Launch? Launch Services in 202010:27
- How To Run Profitable PPC Campagins Like The ExpertsInterview With Sean & Taylor, PPC Experts: Who are They?2:17Why PPC Is Important2:45Overview of Biggest PPC Mistakes6:49The Most Important Criteria For Driving Sales With AMS0:48The Most Important Criteria For Driving Sales With PPCHow To Structure Campaigns8:11How To Optimize Campaigns3:06Starting a Bid - Where Do I Start?2:39Where Do You Find Keywords?2:06How Many Keywords Should You Target When Starting a New Campaign?1:47Auto Campaigns - Should I Be Running Them?5:16What To Do If a Campaign Isn't Working Well5:33Advanced: Bid+2:20Negative Keywords6:58Where You Can Find Sean & Taylor6:31
- BrandHow To Set Up Your Wix Account7:02Where to Host a Website For Your Brand Overview6:05Scale Your Brand by Grabbing as Much Real Estate as Possible9:01
- Business Fundamentals OverviewThe EASIEST way to MAKE MONEY - Everyone Should Do This1:51Ultimate Tax Guide - Everything You Need To Know About LLCs and S Corps2:29How to choose a business Name2:05Choosing Your Display Name Also Called Storefront name1:04Tips for Choosing Your Brand Name5:53Cool Tool To Help You Choose Your Brand Name2:21Examples of Bad Brand Names5:42Find Amazon Qualified Sellers with Jungle Market2:00
- Business Fundamentals - Payments & Money ManagementHow to pay people over-seas3:43High Yield Savings Account0:59How To LEGALLY NOT PAY TAXES & Get a 6% Loan from the Government2:25
- Business Fundamentals - In Person EventsGo to Guided Tour in China with Startup Bros3:34What is Helium 10 Elite - Bradley5:10
- OutsourcingOnline Jobs Intro - How Outsourcing Changed John Jonas' Life16:30Why John Created Online Jobs4:09How John Became a True CEO with Outsourcing to the Philippines7:13Why You Should Hire in the Philippines9:13John's Most Inspirational Story With Outsourcing To The Philippines4:22Where To Get Started When Outsourcing3:56Types of People You Can Find To Hire on Onlinejobs.ph1:51The True Cost of Outsourcing To The Philippines - Quality Work vs Wages2:33How to Make a Job Posting on Online Jobs21:0780% Hiring Success Rate Strategy - John's Personal Recruiting Process18:31The Importance of Communication with Your Virtual Assistants2:42How John Sets Up Test Projects for His Recruiting Process1:15Time Tracking - Should You Track Your Employee's Time?2:54How to Train Your Virtual Assistants7:06How To Scale and Go Beyond 1 Virtual Assistant7:29How To Let Go of People (If Absolutely Necessary)5:33Q&A - Tools and Software John Uses To Manage His Team11:02John's Final Word with Outsourcing to The Philippines1:50
- Defense & MaintenanceAmazon Suspension - What I've Learned & Template for Reinstatement17:15About to Run Out of Stock?: Failure+ Success Examples + Best Practices11:26Out of Stock? How Long It Takes To Recover3:28Hijacker Removal with Test Buy: How My Friend Lost $50,00010:43Remove HIJACKERS in LESS THAN 12 Hours with Trademark8:28How To Remove Hijackers WITHOUT a Trademark: Cease & Desist11:29
- ScalingHow To Open Up a second seller account9:10
- ReimbursementsGetida - Best Reimbursement Service We Recommend6:35An Overview of The Types of Reimbursements + Refund Genie13:54Reimbursement Type: Customer Never Returned The Product36:31Reimbursement Type: Damaged Returns or Missing Parts8:10Reimbursement Type: Damaged by Fulfillment Center (FC) or By Carrier15:05Reimbursement Type: Disposed Inventory6:34Making Sure You Get The Correct Reimbursement Amount1:35
- Legal & Taxes Overview With Master of Law, Paul RafelsonLegal and Tax Overview With Paul Rafelson6:49Business Entity Structure8:33Creating Your Business - Step by Step5:08When Should You File a Business8:11Which State To File In & Why Its Important9:39How To File a Business If You're in a Different Country9:00What To Do If You Setup Your Business Wrong2:06Corporate Veil6:18Taxes Every Amazon Seller Should Be Aware of1:59State Sales Tax14:09Taxes for International Sellers6:23Who You Should Take Tax Advice From10:00
- Trademark, Copyright and Laws To Be Aware OfRequired Annual Meeting3:41Prop 65 - Is It Enforceable Against Amazon Sellers2:53Intellectual Property and Amazon - How It Works4:11Filing Your Own Trademark v.s. Using a Professional8:21Fastest route to Brand Registry - How to get International Trademark in 6 Weeks10:56Marketplace vs Shopify - What Are The Different Legal Implications3:40Why Copyright is The Best and Most Overlooked IP5:53
- Asset ProtectionWhat Is Asset Protection and Why Is It Important?8:39Types of Asset Protection8:24Asset Protection - When LLCs Fail9:38Why You Should Hold All Your Intellectual Property in a Holding Company7:48Should You Hold Your Patents and Trademarks in Separate Entities?3:10
50 Hours of Content on Private Label from Multi-Million Dollar Amazon Seller Brock Johnson Provides
Brock is an entrepreneur who knows what it takes to succeed in business and to be your own boss. He has been selling on the internet since he was 12 years old. In 2014, he started selling on Amazon with a $100 investment and in 2017, he sold $6,000,000 on Amazon with his Private Label Solar Eclipse brand in only 6 months! His real-world entrepreneurial experience is what makes him the ideal teacher for those who wish to start their own online business.
Brock has been featured in dozens of interviews & podcasts. In 2018 he created The Last Amazon Course teaching 12,000 students in 111 countries to date. Today's competitive global marketplace requires entrepreneurs to create a business that is unique, valuable, and remarkable. No one knows this better — and no one can teach this better — than Brock Johnson.
Description
Are you ready to take your career to the next level? In this course, you will learn everything you need to know about selling on Amazon — from finding, sourcing, and selling your first product to scaling to 6 and 7 figures. This course covers all of the important topics that multi-million dollar instructor Brock Johnson has applied to start his business and sell over $ 8,000,000 on Amazon. It teaches you the step-by-step guide on how to succeed on Amazon and the fundamental frameworks that are also applicable across most eCommerce businesses.
- Access 356 lectures & 50 hours of content 24/7
- Learn proven strategies to launch, sell & grow private label products on Amazon FBA
- Find profitable product ideas in markets with low competition & high demand
- Know the exact criteria 7-figure sellers use to validate your product are
- Know where to find the best manufacturers & how to talk to them
- Properly label & ship your products to the Amazon FBA warehouses
- Rank your product at the top of the Amazon search for your desired keywords
"Great content, Brock has a great depth of knowledge about Amazon FBA, and he has a good connection with other key players in this space who have also contributed their skills and knowledge to the whole course." – Adedeji Olunaike
Specs
Important Details
- Length of time users can access this course: lifetime
- Access options: desktop & mobile
- Certificate of completion included
- Redemption deadline: redeem your code within 30 days of purchase
- Updates included
- Experience level required: beginner
- Have questions on how digital purchases work? Learn more here
Requirements
- Any device with basic specifications
Terms
- Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.